Posts Tagged ‘Green’

The Land Rover Defender to make a comeback? The internet is swarming with the idea that the iconic 4×4 will be updated for importation into the U.S. in the year 2016. That’s great news to those who have been looking for its return, however unrealistic as it sounds on the surface. One can only speculate what the sales performance of a vehicle that currently sells roughly 20,000 vehicles worldwide will be.

What will the truck be? It is highly unlikely that the Defenders will be manufactured in the same manner and sold as the rugged workhorse it is. Americans aren’t looking for a Land Rover deeply rooted in outback heritage, this is why the marketing strategy has shifted from that of the go anywhere offroad adventure vehicle to the supercharged urban sports truck.

The return of  the Defender is assuming alot. With the move toward a “Green” earth-biscuit society hell bent on demonizing the very fuel the world runs on, I’m not sure if we’re supposed to be driving vehicles powered by brussel sprouts or a giant wind prop stuck into a trailer hitch. It also assumes that we aren’t eating cat food from our rooftop tents, soon to be used as permanent shelters because of a failed economic recovery.

So I’m not going to hold my breath on this one, but like the rest of you… I would love to see this revamped farm implement roaming proudly here in the States as a diesel, fully box framed, solid front and rear axle bad ass.


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